When I met with the owners of PrintMasters, they seemed like most other commercial printers, until I got to know them better. They really were very impressive, offering foil stamping, embossing and having a color expert with an incredible background to review projects. They also were concerned about the environment and made sure that most of their supplied were recycled, including the ink. I used the 4 process colors, CMYK, in the design and added a green leaf to show their dedication to a better environment.
Through the process of developing their new branding, the owners got so excited that they completely changed the storefront to a more modern and appealing style for their customers. Their new brand image was a big hit and so was their open house party. We were delighted to design their direct mail invitation, which coincided with Halloween!